Cognitive dissonance is a process of attitude change - (a) simultaneous occurrence of conflicting belief and (b) reducing the conflicting thoughts or belief by performing actions that are opposite to one's belief.
As it is a process of change variable, it is better to apply experimental social psychological approach.
Below are few studies:
* Aronson, E. (1969). The theory of cognitive dissonance: A current perspective. In L. Berkowitz (Ed.). Advances in Experimental Social Psychology, Volume 4, pp1-34. New York: Academic Press.
* Aronson, E. and Carlsmith, J. M. (1963) Effects of severity of threat in the devaluation of forbidden behavior, Journal of Abnormal and Social Psychology, 66, 584-588
* Bem, D.J. (1965). An experimental analysis of self-persuasion. Journal of Experimental Social Psychology, 1, 199-218
* Bem, D.J. (1967). Self-perception: An alternative interpretation of cognitive dissonance phenomena. Psychological Review, 74, 183-200
* Brehm, J. (1956). Post-decision changes in desirability of alternatives. Journal of Abnormal and Social Psychology, 52, 384-389
* Burris, C. T., Harmon-Jones, E., Tarpley, W. R. (1997). “By faith alone”: Religious agitation and cognitive dissonance. Basic and Applied Social Psychology, 19, 17-31.
* Festinger, Leon; co-authors Henry W. Riecken and Stanley Schachter When Prophecy fails a Social and Psychological Study of a Modern Group That Predicted the Destruction of the World (1956)
* Festinger, L. (1957). A theory of cognitive dissonance. Stanford, CA: Stanford University Press.
* Festinger, L. and Carlsmith, J. M. (1959). "Cognitive consequences of forced compliance". Journal of Abnormal and Social Psychology, 58, 203-211. Full text.
* Festinger, L., Riecken, H. W., & Schachter, S. (1956). When prophecy fails. Minneapolis: University of Minnesota Press.
* Harmon-Jones, E., Brehm, J. W., Greenberg, J., Simon, L., & Nelson, D. E. (1996). Evidence that the production of aversive consequences is not necessary to create cognitive dissonance. Journal of Personality and Social Psychology, 70, 5-16.
* Harmon-Jones, E., & Mills, J. (1999). Cognitive Dissonance: Progress on a pivotal theory in social psychology. Washington, DC: American Psychological Association.
* Hendricks, John Allen. (2000, May). “Dissonance Theory: Selective Exposure to Political TV Ads during the 1996 Presidential Campaign.” Southwestern Mass Communication Journal, Volume 15, Number 2.
* Sherman, S. J., & Gorkin, R. B. (1980). "Attitude bolstering when behavior is inconsistent with central attitudes". Journal of Experimental Social Psychology, 16, 388-403.
* Knox, R. E., & Inkster, J. A. (1968). "Postdecision dissonance at post time". Journal of Personality and Social Psychology, 8, 319-323.
* Tedeschi, J.T., Schlenker, B.R. & Bonoma, T.V. (1971). Cognitive dissonance: Private ratiocination or public spectacle? American Psychologist, 26, 685-695
As it is a process of change variable, it is better to apply experimental social psychological approach.
Below are few studies:
* Aronson, E. (1969). The theory of cognitive dissonance: A current perspective. In L. Berkowitz (Ed.). Advances in Experimental Social Psychology, Volume 4, pp1-34. New York: Academic Press.
* Aronson, E. and Carlsmith, J. M. (1963) Effects of severity of threat in the devaluation of forbidden behavior, Journal of Abnormal and Social Psychology, 66, 584-588
* Bem, D.J. (1965). An experimental analysis of self-persuasion. Journal of Experimental Social Psychology, 1, 199-218
* Bem, D.J. (1967). Self-perception: An alternative interpretation of cognitive dissonance phenomena. Psychological Review, 74, 183-200
* Brehm, J. (1956). Post-decision changes in desirability of alternatives. Journal of Abnormal and Social Psychology, 52, 384-389
* Burris, C. T., Harmon-Jones, E., Tarpley, W. R. (1997). “By faith alone”: Religious agitation and cognitive dissonance. Basic and Applied Social Psychology, 19, 17-31.
* Festinger, Leon; co-authors Henry W. Riecken and Stanley Schachter When Prophecy fails a Social and Psychological Study of a Modern Group That Predicted the Destruction of the World (1956)
* Festinger, L. (1957). A theory of cognitive dissonance. Stanford, CA: Stanford University Press.
* Festinger, L. and Carlsmith, J. M. (1959). "Cognitive consequences of forced compliance". Journal of Abnormal and Social Psychology, 58, 203-211. Full text.
* Festinger, L., Riecken, H. W., & Schachter, S. (1956). When prophecy fails. Minneapolis: University of Minnesota Press.
* Harmon-Jones, E., Brehm, J. W., Greenberg, J., Simon, L., & Nelson, D. E. (1996). Evidence that the production of aversive consequences is not necessary to create cognitive dissonance. Journal of Personality and Social Psychology, 70, 5-16.
* Harmon-Jones, E., & Mills, J. (1999). Cognitive Dissonance: Progress on a pivotal theory in social psychology. Washington, DC: American Psychological Association.
* Hendricks, John Allen. (2000, May). “Dissonance Theory: Selective Exposure to Political TV Ads during the 1996 Presidential Campaign.” Southwestern Mass Communication Journal, Volume 15, Number 2.
* Sherman, S. J., & Gorkin, R. B. (1980). "Attitude bolstering when behavior is inconsistent with central attitudes". Journal of Experimental Social Psychology, 16, 388-403.
* Knox, R. E., & Inkster, J. A. (1968). "Postdecision dissonance at post time". Journal of Personality and Social Psychology, 8, 319-323.
* Tedeschi, J.T., Schlenker, B.R. & Bonoma, T.V. (1971). Cognitive dissonance: Private ratiocination or public spectacle? American Psychologist, 26, 685-695
