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Monday, January 31, 2011

SOCIAL–COGNITIVE THEORIES – INTERPRETING THE WORLD

SOCIAL–COGNITIVE THEORIES – INTERPRETING THE WORLD
How do cognitive and social processes affect behaviour? And how do different processing strategies result in differing personalities? Mischel helps us to answer these questions. In 1973 he proposed a set of psychological person variables for analysing individual differences in cognitive terms. These variables are assumed to interact with each other as we interpret the social world and act on it. After a number of developments and refinements, Mischel and Shoda (1995) renamed the variables as cognitive–affective units in the personality system, integrating constructs from research in cognition and social learning. This model provides a classification system of broad cognitive categories, which describe interacting processes that may lead to personality differences.

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