CONTIGUITY AND PREDICTIVENESS
When a CS (e.g. a light) and a US (e.g. food) occur together, an association appears to be established between their central (i.e. neural) representations. And the more often they occur together, the stronger this association becomes. This is revealed by the growing strength of the CR (e.g. light-induced salivation). But this growth does not go on forever. With repeated CS–US pairings, the increment in the strength of the CR (and also, we deduce, the underlying association) becomes progressively smaller until there is no observable increase in its strength. At this point – referred to as asymptote – contiguity between the CS (light) and US (food) is no longer producing learning. Why does this happen? The most widely accepted explanation is that, as conditioning proceeds, presentations of the US lose their effectiveness. We know from a number of research studies that, during learning, the formation of a CS (light)–US (food) association allows presentation of the CS to evoke activity in the US representation before the US occurs. To adopt the terms used by the influential theorist Wagner (e.g. 1981), the CS induces a state of secondary activation in the US representation (as opposed to the primary activation produced by the US itself ). Wagner proposes that secondary activation is not capable of supporting association formation; furthermore, it stops the US (food) from evoking the primary state of activation. The result is that the US becomes less effective as learning proceeds. As the CS–US link grows stronger, Wagner proposes that the CS (light) becomes more effective at producing the secondary state of activation and the US (food) becomes less able to produce the primary state necessary for further strengthening to occur.
So, while contiguity is important for learning, its nature needs precise specification. The events that must occur together are not so much the CS and US per se as the primary states of activation of their central representations.
[A.R. Wagner (1934– ) and R.A. Rescorla (1940– ) carried out research at Yale University in the late 1960s. Their experiments showed that simple contiguity of the CS and US is not sufficient to produce conditioning, and that it is also necessary for the CS to provide information about the likely occurrence of the US. (The phenomenon of blocking, described here, is an example.) The theoretical model they devised to explain this effect (published in 1972) was able to deal with a wide range of learning phenomena and set the agenda for almost all the research that has been done on associative learning mechanisms since then. Although the details of the Rescorla–Wagner model have been much debated, its central principles have been adopted by a wide range of associative (or ‘connectionist’) theorists attempting to explain not only simple learning processes, but human cognition in general.]
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