THE EFFECTS OF BIAS
Both the Jones–Davis and the Kelley models of attribution view the social perceiver as a rational person who uses logical principles of thinking when attributing causality. But empirical researchhas discovered persistent biases in the attributional processes. According to Fiske and Taylor (1991), bias occurs if the social perceiver systematically distorts (over-uses or under-uses) what are thought to be correct and logical procedures. We will now look in more detail at four of the most pervasive biases: the fundamental attribution error, the actor–observer effect, the selfserving bias and the ultimate attribution error.
Both the Jones–Davis and the Kelley models of attribution view the social perceiver as a rational person who uses logical principles of thinking when attributing causality. But empirical researchhas discovered persistent biases in the attributional processes. According to Fiske and Taylor (1991), bias occurs if the social perceiver systematically distorts (over-uses or under-uses) what are thought to be correct and logical procedures. We will now look in more detail at four of the most pervasive biases: the fundamental attribution error, the actor–observer effect, the selfserving bias and the ultimate attribution error.
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