THE THREE COMPONENTS OF ATTITUDE
An important feature of attitudes is their ability to sum up several types of psychological information. Consider an American who favours US membership in a global pact to reduce air pollution. Her positive attitude towards the pact may summarize relevant cognitions, emotions and behaviours. She may:
believe that the pact will be good for the environment (cognition);
feel excited when she hears plans for the pact (emotion); and
sign a petition supporting the pact (behaviour).
three-component model states that beliefs, feelings and behaviour towards an object can influence attitudes towards it, and that these attitudes can reciprocally influence the beliefs, feelings and behaviours This model predicts that:
1. beliefs, feelings and behaviour towards an object can influence attitudes towards it; and reciprocally
2. attitudes towards an object can influence beliefs, feelings and behaviours towards it.
In other words, any particular attitude affects these three components and/or is affected by them.
An important feature of attitudes is their ability to sum up several types of psychological information. Consider an American who favours US membership in a global pact to reduce air pollution. Her positive attitude towards the pact may summarize relevant cognitions, emotions and behaviours. She may:
believe that the pact will be good for the environment (cognition);
feel excited when she hears plans for the pact (emotion); and
sign a petition supporting the pact (behaviour).
three-component model states that beliefs, feelings and behaviour towards an object can influence attitudes towards it, and that these attitudes can reciprocally influence the beliefs, feelings and behaviours This model predicts that:
1. beliefs, feelings and behaviour towards an object can influence attitudes towards it; and reciprocally
2. attitudes towards an object can influence beliefs, feelings and behaviours towards it.
In other words, any particular attitude affects these three components and/or is affected by them.
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